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Why should I only buy certified memory foam?

March 12, 2019 By Sandeep Prasad

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Memory foam mattresses and pillows are relatively new to India. As an unfamiliar technology, Indian consumers are not yet aware of how to ascertain quality and safety. They are not aware of the health and environmental concerns attached to buying a memory foam mattress in India.


It is for these reasons that we should educate ourselves and know the difference in quality between good and bad memory foam mattresses and pillows. And the best way to do that is to understand Certipur-US certification

What is the CertiPUR-US program?

The CertiPUR-US program was developed to help consumers find the comfort and confidence of knowing what is and what isn’t inside the memory foam furnishings and accessories.


The polyurethane foam (the technical name for memory foam) that receives CertiPUR-US certification has been thoroughly tested by an independent accredited laboratory for its content, indoor emissions, and durability. It’s like a health checkup for your mattress or pillow’s filling!


But why does one need to be concerned about health and safety with polyurethane or memory foam?

Health and safety implications of low-quality memory foam

Polyurethane foam is a material that was invented in a laboratory in 1937. In the years and decades that followed, the process of creating this foam underwent several improvements. As our understanding of the material itself and the ingredients that go into its manufacture improved, the material became more commonly available. As our understanding of the impact that these materials and ingredients increased, we began to pick safer and healthier alternatives.


Memory foam that isn’t certified could be manufactured using legacy processes and have many volatile organic compounds (VOC) which can evaporate at room temperature. Such a mattress is a potential hazard inside your home and could cause you or your loved ones to inhale harmful compounds. The manufacturing process could have also involved the use of phthalates, compounds used to make plastic which have been banned by the US and EU for its deleterious impact upon the endocrine system of children and adults.

The CertiPUR-US advantage

Memory foam mattresses and pillows certified by Certipur-US is assured to meet the most stringent safety standards when it comes to VOC emissions. This ensures that your mattress or pillow will not harm the air quality inside your home. Furthermore, this means that the certipur memory foam mattress and other products have not been made by using phthalates, or environmentally harmful ozone depleting substances, heavy metals, or formaldehydes.


Certipur-US certified polyurethane, in other words, has undergone the comprehensive and most rigorous testing which exists today. The certification is awarded by a non-profit organisation which exists to help you find foam which feels good, and which you can feel good about.


To make sure that your foam is 100% pure, 100% safe, and 100% comfortable, Wink & Nod is proud to ensure that all its products bearing memory foam have received the CertiPUR-US certification.

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